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COOKIES
POLICY

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Definition

Cookies and/or other similar technologies, such as web beacons and pixels, are referred to jointly as "Cookies" in this Cookies Policy. This Policy describes how Orchestrator (“Orchestrator”, “We”, or “Us”) may use Cookies when you use any Orchestrator website, application, or services that link to this Policy (collectively, the “Services”). Orchestrator has authorized third-party service providers to assist us in delivering the services to our customers (hereinafter, referred to as the “Partner”, “Third-Party”, or “third-party”).

Introduction

Orchestrator does not sell any of its partners’ personal information/data. On the other hand, we, or our authorized service providers are entitled to use cookies, web beacons, and other related solutions to customize your experience and render it faster and more accurate based on your preferences in alignment with standard safe measures in order to optimize our application based on your expectations.

The Cookies Policy, Privacy Policy, and Terms and Conditions govern the use of our services collectively. When you interact with our services, we or our partners may use cookies and/or other similar technologies, such as web beacons and pixels, which are referred to jointly as "Cookies", henceforth, to improve our customers' experience, achieve a more tailored advertising campaigns that are customized to your needs, and to continuously improve our services collectively. All personal identifiable information collected by these technologies are protected and secured.

What Are Cookies?

When you access a website, small text files known as cookies—usually encrypted—are stored on your device. Despite the fact that the majority of cookies are text files, other technologies, including web beacons and pixels, are graphic files. All the aforementioned types of files function similarly to achieve core roles in your experience, such as:

  • Identifying the user each time they access the website.

  • Enhancing the quality and usability of the website.

  • Collecting information about browsing behavior.

  • Personalizing the display of content.

  • Managing the use of our services.

  • Conducting advertising purposes.

  • Obtaining information, including the IP address of your device, the URL, or the visited page, the time of the visit, the type of browser used, and the identification number of any previously installed cookie by that server on the computer.
     

It is essential to note that cookies do not pose any threat to the user's device and can help identify and resolve potential website issues.

Types of Cookies

There are many types of Cookies depending on their purpose, including:
 

  • First-Party Cookies: These cookies are sent to the user's computer from a device or domain that we manage and that provides the service requested by the user.

  • Third-Party Cookies: These cookies are sent to the user's computer from a device or domain that is not managed by us but provides the service requested by the user.

  • Persistent Cookies: These cookies remain accessible while using our services or after you exit them. They recognize your device when you revisit the services. Although they have a predetermined expiration date, and we may allow third-party persistent cookies to be served. However, in the interest of security or in rare situations, it may be necessary for us to extend the lifespan of Cookies of such type. It is the one type of Cookies we are inclined to offer in our services.

  • Strictly Necessary Cookies: These cookies enable users to navigate a website, platform, or application and utilize its various options or services. These cookies enable the website's operator to maintain and manage its operations, functions, and services. Such services include monitoring data traffic and communication, identifying user sessions, detecting and preventing        security-related fraudulent activities, processing sign-up or request forms, tracking visits, utilizing security features while browsing, and storing content.

  • Analytical Cookies: These types of cookies enable the cookies manager to monitor and analyze user behavior on associated websites belonging to this category. These cookies facilitate quantitative evaluations of the effectiveness of advertisements. The information collected by this type of cookie is utilized to measure user activity on websites, applications, or platforms.

  • Advertising Cookies: Advertising cookies collect and save information about the user activity by continuously monitoring their browsing patterns, which eventually enables the creation of specific user profiles, which in turn, shall allow for the adoption of tailored advertisements as per the preferences of each individual’s profile.
     

Facebook Pixel

Our services use the Facebook tracking pixel with the remarketing feature "Custom Audience" offered by Facebook Inc., with a registered office at 1601 S. California Ave, Palo Alto, CA 94304, United States of America, with your consent granted through the Cookies banner.
 

The remarketing function enabled by the Facebook tracking pixel allows us to customize advertisements for our visitors/users who have entered the Facebook social network using their specified email, based on their usage of the services ("Facebook Ads").
When a user visits Our Services, the Facebook tracking pixel establishes a direct connection with the Facebook servers. As a result, any information entered by the visitor Our Services are transmitted to the Facebook server, where it is processed and associated with the visitor's personal Facebook account. If you want to learn more about this, please read Facebook's Privacy Policy at https://www.facebook.com/about/privacy.

The legal basis for the use of the Facebook Tracking Pixel is your explicit consent, as stipulated in Article 6(1) (a) of the GDPR. We will only use the Facebook Tracking Pixel if you have explicitly allowed it. The legal basis for the further processing of data collected through the Facebook Tracking Pixel is Article 6(1)(f) of the GDPR. We have a legitimate interest in such marketing purposes, as they enable us to send more relevant advertisements to our users.

If you have previously allowed the use of the Facebook Tracking Pixel but have changed your mind, you may disable it at any time by modifying the cookie settings in the Cookies Management Center or updating your Facebook account settings. You also have the right to withdraw your consent or exercise your right to object to the use of the Facebook Tracking Pixel.

Managing Cookies

Your Consent

When accessing our Services, a cookie banner shall pop up, offering you the options to either accept or customize your set of permissions to the installation of Cookies. By clicking “Accept All” or closing the banner with no choice selected, your action constitutes a consent to the deployment and use of all the aforementioned Cookies on your device. In case you do not wish to accept our Cookie Policy, kindly refrain from selecting “Accept All” or closing the banner with no selection.

Consent Withdrawal

You also have the option to modify your Cookies’ preferences at any time by accessing the Cookies Management Center. By clicking on "Confirm My Choices," you will confirm and save the cookies selection you have made. In the absence of any selected option, clicking on this button will be considered as a rejection to all cookies, except for the strictly necessary Cookies which are indispensable for our services to function optimally. Those cookies cannot be disabled independently. However, you have the option to modify your browser settings to decline all Cookies if you choose to do so.

Please note that if you choose not to accept Cookies, your browsing experience on our services may be suboptimal, and some functionalities may not function correctly. Additionally, the Cookies we employ on our services entail the processing of your personal information. Our Privacy Policy elucidates further details on how we use such personal information and your rights with respect to it.

Important

As mentioned before, by giving your consent on our Cookie banner and proceeding to the usage of our services, you acknowledge and agree to the usage of all Cookies described herein except to the extent that you have established your preferences through the Cookies Management Center area or modified your browser settings to disable their use.

Browser Settings & Cookies Management

It is important to note that clearing your browser's history will remove all Cookies that are already stored on your device (please refer to the options and instructions provided by your browser). Please be aware that you may lose certain saved information, such as login details and site preferences.

In case you permit the installation of third-party Cookies and subsequently decide to remove them, you are required to use the settings on your browser to do so. It is important to note that erasing your browsing history and related Cookie data from your device will not preclude the possibility of Cookies being installed again when you revisit our services. To prevent cookies from being installed on your devices, you may opt to disable their installation by configuring your browser settings accordingly. Additionally, you may choose to configure your browser to notify you whenever a server attempts to save a Cookie.

If you opt to block cookies using your browser or device settings, it is important to note that this action may result in the disabling of several Cookies that are essential for the proper functioning of our services. Consequently, some or all of the features and functionalities offered on our services may become nonfunctional. For this reason, we advise that you withdraw your consent in a more targeted manner. For instance, if you wish to prevent the use of cookies for interest-based advertisement purposes, you could choose to opt out of such Cookies using our Cookies Management Center as previously mentioned, rather than blocking all Cookies altogether.

Partners' Compliance

Orchestrator has engaged the services of third-party vendors who may have access to personal data in the course of their work. These vendors have signed confidentiality and data processing agreements in accordance with provider rules, as well as to provide guarantees and protections necessary to safeguard your privacy.

Personal Data Retention

The personal data collected using Cookies will be stored for a duration that depends on the type of personal data collected and the purpose which it is used for. After this period has elapsed, the data will be securely blocked in compliance with applicable legal requirements. The blocked data will be retained for the statutory limitation period. After which, it will be permanently deleted.

Data Protection Rights

To exercise any of your rights related to personal data, such as access, rectification, erasure, portability, restriction, or opposition to the processing of your data, or if you believe that the processing of your personal data violates the regulations or your rights, please contact us at the following email address: customer.care@e-orchestrator.com. We will provide a prompt response to your inquiry and take any necessary action to address your concerns.

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